in Local Search

Google has announced that it’s made a new tool available to Google My Business users, the Google Post

“With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have. ”

Posting on Google gives you new ways to engage with your customers:

  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Search Engine Land has a terrific How-To-Google-Post article.

On top of implementing Google’s AMP , this is a welcome avenue to get more value out of your content marketing.

I tell all my clients that the safest long term strategy that is most likely to never change (unlike past best practices that Google changed on a dime over), is to create industry relevant content, pushed out through the company’s social media channels.  If Google has invested the time to integrate Content Marketing into the Google My Business panel.. what does that tell you?