Content Marketing and the 7 - 11 - 4 Rule

The 7-11-4 Rule in Content Marketing

Nobody knows how content marketing works better than Google. The billion dollar company that connects the world to content watches how it works, click by click. They know!!

They revealed some time ago a golden nugget that every business owner can implement in their marketing TODAY. Its called the 7-11-4 Rule.

The 7-11-4 rule is a marketing principle suggesting that potential customers need to engage with a brand for approximately 7 hours across 11 touchpoints in 4 different locations before making a purchase decision.

Breaking Down the 7-11-4 Rule:

• 7 hours: This represents the total amount of time a potential customer spends consuming content related to your brand. This could include blog posts, videos, social media, podcasts, and more.

• 11 touchpoints: These are the various interactions a customer has with your brand. It can be through your website, email, social media, advertising, or even in-person experiences.

• 4 locations: This refers to the different platforms or channels where your content is distributed. It could be your website, social media platforms, email, and physical locations.

Why Does it Matter?

The 7-11-4 rule highlights the importance of consistent and multi-channel content marketing. It emphasizes the need to build trust and familiarity with your audience over time. By providing valuable content across different platforms, you increase the likelihood of capturing your target audience's attention and converting them into customers.

To effectively implement the 7-11-4 rule, consider:

• Creating a variety of content formats: Blogs, videos, infographics, podcasts, webinars, etc.

• Distributing content across multiple channels: Website, social media, email, paid advertising, etc.

• Analyzing customer behavior: Track how customers interact with your content to optimize your strategy.

• Measuring ROI: Evaluate the effectiveness of your content marketing efforts and make necessary adjustments.

By following these guidelines, you can increase your chances of building a strong brand presence and driving conversions.

Would you like to delve deeper into any specific aspect of the 7-11-4 rule or how to apply it to your business?

Here is how you can use the Rainmaker Reputation AI CRM to deploy the 7-11-4 rule in your business.

First, let's also understand some important content consuming behavioral data that will help you get your content consumed more.

The Social Poster in the Rainmaker Reputation AI CRM can post video to Youtube, Pinterest, Instagram, Facebook, LinkedIn, Twitter, TikTok and even Google Business Profiles.

This means if you use the most powerful content format, video, to push out your content, you can use our Social Poster tool, with built in AI to help you craft the written copy of your posts, the video you make today can be posted to all of the above channels in one workflow. Easily and efficiently.

You can schedule posts months ahead for added convenience.

So we recommend using Vertical format videos because they are most engaging and clickable formats at the moment on all platforms, to super charge your content marketing with the 7 - 11 - 4 rule.

And of course, get your Review scores in shape with our ReputationGenius cards to make sure that when the moment of truth comes with a stranger, and they take the extra step to scope out your online reputation, you have a review score of 4.7 or higher to compel that stranger to start a conversation with you.