Tiktok as a Search Engine for local brands?

More people are turning to social platforms while searching for information on brands or products, and TikTok saw an opportunity for advertisers to take advantage of that trend.

According to internal data, a significant portion of TikTok users actively utilize the platform's search function, with 57% tapping the search feature and 23% searching within 30 seconds of opening the app, indicating that TikTok is becoming a primary destination for users seeking information about products and brands, especially when compared to traditional web browsing, where research commissioned by TikTok found a majority of users prefer social and video platforms for product research.

High Search Usage On Tiktok Presents New Opportunities:

A large percentage of TikTok users (57%) actively use the search function within the app.

Immediate search behavior:

Nearly a quarter of users (23%) begin searching within 30 seconds of opening the app.

Shift to social research:

Research shows that most users prefer to research products on social and video platforms like TikTok over traditional web browsers.

Implications for local brands & business coaches:

This data presents a significant opportunity for local brands & business coaches to leverage TikTok's search function to reach potential customers actively looking for product information. It's the new hotness in Search Engine Marketing!

Are you on the Video train yet? TikTok is plays videos. And only videos. So to take advantage of this trend, you must be willing to do videos. Fortunately, this is entirely doable without breaking the bank or depleting your marketing budget.

Current trends show that people gravitate towards user generated video, the low tech, low production approach. The vertical videos shot with a mobile phone

Make The Trend Your Friend In TikTok

So what is the best type of content to create for Tiktok that can capitalize on the trend of Search being used so much in Tiktok. Try these out:

1) Create Educational FAQ videos relevant to the brand's industry to:deliver value and help the visitor out with actionable advice that will make their life better in some way.

3) Capture Search traffic for the topic you are covering (Make sure you put the keyword in the video's Title & Caption)

4) Post consistently often. Like other social video platforms, Tiktok rewards active posting, the more the better.

5) Be social. Tiktok, like other platforms, wants to see signals that your account is owned by a real human being. One of those signals is seeing you like and watch other videos. Take some time to consume some Tiktok content. We recommend hitting that Search button and doing some searches to research your market every week, to get you started with this.

6) Keep videos as brisk as possible. If you've watched some TikTok videos you will have noticed the pacing is really fast. And that's a good thing. It's economical for all viewers to be as efficient with their time as possible, and that includes when consuming educational content. So make your videos to the point, and quick on delivering value.

7) SPECIAL TIP: The first 10 seconds of a video are key to grabbing your viewer's attention, so we recommend doing two things in the very beginning of every video. The first is to have a lot of movement on the screen that creates curiosity. The second is to say the title of your video and that title should include the Search Term you are doing the video about, hoping to scoop informational searches using that Search Term. This will build confidence in the viewer that they will be reareded with on-topic content, so they stick around and view the video longer.

8) SPECIAL TIP: Embed the TikTiok video on your website to get more views to your videos as well as prove to your website visitors that you are an authority on your subject.

The above video marketing plan is an easy Standard Operating procedure

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