Video marketing for business purposes is critical in today’s increasingly content-centered, video-driven digital landscape—and if you doubt it, simply consider a few of the following facts. A product is 144 percent more likely to sell if it has an accompanying product video; consumers who watch a video are 85 percent times more likely to make a purchase, right then and there, than whose who do not watch product videos. As such, it is vital to not only engage in video marketing, but to optimize your videos to ensure they are seen by as many potential clients and customers as possible.
Case Studies from Endless Leadz
This may sound easier said than done—but video marketing for business owners is far from an uphill battle or a lost cause. The marketing team at Endless Leadz has generated incredible success through video marketing. A few examples:
- Conducting a quick search for “free Facebook ads” will take you directly to an Endless Leadz video, one that has amassed 1 billion hits and counting!
- We have also won the #1 Google search engine ranking for “private school Budapest.”
- Likewise, we have won search engine prominence for a client under the Google search term “epoxy flooring Ottawa.”
Surveying these Google rankings shows that it is indeed possible to win search engine visibility through strategic video marketing. Not only that, but these videos also reveal a few important tips and techniques that are important for video marketing for business.
Video Marketing and Local SEO
The first takeaway from these successful online video marketing endeavors is that video is not only great for general SEO, but for local SEO, as well. That’s why the geo-specific signifiers in these videos—mentions of Budapest and Ottawa—are so important. These companies are both trying to bring in local customers, so including these city names in the titles and descriptions of these videos is a must. That’s an important tip for any business seeking to capitalize on video marketing.
Actionable Content Imperative
Take a moment to check out the “free Facebook ads” video. It includes a number of statistics and compelling figures, all displayed in graph form. This is a great example of the kind of content that your video marketing endeavors should focus on—content that educated and informs, or else suggests specific plans of action. The bottom line is that your marketing videos should provide viewers with some steps they can take, right here and now, to put the content of your video into practice.
Calls to Action are Critical
Another thing you might notice in the “free Facebook ads” video is that it includes a clear call to action. The video ends with a strong admonition to call EndlezzLeadz.com today, and to inquire about Facebook ad services. A call to action is a crucial component in any sales copy, and that includes video content; you might also consider including a brief call to action in the written description of your video, as well as a link to your website or to a landing page.
Take Advantage of Different Channels
Another thing to notice: The videos in our three cases studies are posted to an array of sites and channels, including not just YouTube but also DailyMotion. There is some real merit to varying the online video platforms you use; YouTube may be the most popular, but you can cover more bases and reach more potential clients by spreading your content across a few different channels. Also worth noting is the pending launch of paid video channels on YouTube, which will provide some great opportunities for video marketing for business owners.
Video Marketing Can be Simple
A final point to make about the videos noted here is that, while all three look good and are professionally-done, none of them are particularly long, complicated, or expensive. In fact, all three of them are really as simple as business owners speaking to the camera, sharing their insights and their expertise. This is a key consideration for those interested in video marketing for business purposes: You don’t need a fancy film studio or an expensive camera crew—all you need is your own industry know-how and a desire to connect with viewers.