Categories
Local Search

The Website Audit That Will Bring You Results, Or We Double Your Money Back!

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Attention Local Business Owner!
I want to send you new customers in Austin Texas!
And if I can’t I will pay you back DOUBLE what you paid…

 

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…Yes really, keep reading and you’ll see how

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It all starts in Google

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Right now thousands of people in your area searching for businesses offering the services you sell. The only catch is they are finding your competition because you are not showing up on the first page…

We can change that!

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But first, let’s introduce a groovy concept that can change your business…

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Could The ‘One Percent Advantage’ Be Your Next Breakthrough? 

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The ‘One Percent Advantage’ is this particular phenomenon that shows, over time, a cumalitive advantage of even just 1% over your competition, can be all you need to succeed in many competitive markets.

It’s a big reason why if you know anyone with a Local Business who has a #1 rankings for relevant keywords, their phone is always ringing. It’s why if they are good people who deliver great service, their customers come back to them. The one percent advantage works particularly well with Local Search. Here’s why…

For instance, in 10 years, a competitor with only a consistent 1% advantage would not have grown by 1 percent, but by 1 percent of the previous years total, including all previous one percent gains.

Let’s ask ourselves this question… where is your site’s Google Map ranking right now for the most obvious Search Phrase for the Service you offer?
If you are ranked anywhere on Page 2 or later, it means 91% of people in YOUR area who should be able to find you, are not. 91% of searchers and seekers of your service NEVER go to page 2. Assume we know how to change that (we do!) and your site is in the top 3 spots for that key phrase, your advantage over 91% of your competition has been grealy increased. But beyond that, let’s look at your advantage over the sites ranking behind you on page 1. Over time, that difference in how many calls YOU get vs how many calls the site below you generates is significant.

Where does the one percent advantage come in? In order to rank your site, you need only be 1% better than your competition. We are experts in the technical aspects of grading out what it takes to get past your competition.

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How Does It Work

1  You click the button at the bottom of the page and send me your contact info

This call is simply to get your info so we can get to work. We will not be selling you any additional services

We get to work on YOUR site

2  We get to work right away on your site and begin the process to getting you more exposure on Googles first page

We call you and show you the results

3  Yep, that is it. If we fail to get you results we will pay you double your money back and continue to work on your site till you get results

Start Today (Or ask a question First)

Click Here To Schedule An Appointment

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Categories
Local Search

Google Makes Google My Business Post Live

Google has announced that it’s made a new tool available to Google My Business users, the Google Post

“With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they’re looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have. ”

Posting on Google gives you new ways to engage with your customers:

  • Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.
  • Promote events and tell customers about upcoming happenings at your location.
  • Showcase your top products and highlight new arrivals.
  • Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Search Engine Land has a terrific How-To-Google-Post article.

On top of implementing Google’s AMP , this is a welcome avenue to get more value out of your content marketing.

I tell all my clients that the safest long term strategy that is most likely to never change (unlike past best practices that Google changed on a dime over), is to create industry relevant content, pushed out through the company’s social media channels.  If Google has invested the time to integrate Content Marketing into the Google My Business panel.. what does that tell you?

 

Categories
Lead Generation Marketing

TechCrunch-YouTube has 1.5 billion logged-in monthly users watching a ton of mobile video

“This year at VidCon, YouTube shared some new metrics that really drive home how much it’s dominating mobile video usage and how quickly its service is gaining viewers on TVs.”

Logged-in users spend an average of more than one hour per day watching YouTube just on mobile devices

“When we compare that [metric] to TV, people — in some countries like the U.S. — watch up to four hours per day, so we think there’s lots of room to get people to watch even more YouTube,” CEO Susan Wojcicki said onstage.
Read the whole story via this link

Categories
Lead Generation Marketing

Google Adwords Improves Transparency Regarding Quality Score

Quality Score has always been  a critical factor in any Google Adwords ad performance.  I can remember when Landing page innovation took a new turn in order to comply with Google’s new standards (Adding About and Contact pages, adding physical address, etc).

Google Adwords users have never had much of an explicit tab or column in Adwords to tell you what your score is, so… much like any technical market, 3rd party software companies have tried to bridge that gap.  Google has now added a way to view Quality Score components in AdWords directly, especially at scale.

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

  • You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.
Categories
Video Marketing

How to Establish Your eCommerce Business Using Video Marketing

 

Whether your e-tail operation is well established or just getting off the ground, it’s a well-nigh act of self-sabotage to opt out of the rich sights and sounds of video hosts such as Vimeo, Vine, YouTube, and Instagram. Although the parameters of these providers vary, they all offer the possibility of snappy, commanding messages that are easy to embed on your point-of-sale site or social media page. The format and strategy you choose, however, depends on the nature of your product and service and the resources at your command. Here are a few ways to use online video to get your brand noticed:

In-depth product description

Sometimes the best way to get your product across is through a no-frills demo. The shoe and clothing mega-site Zappos, for example, has seen significant spike in e-tailing that feature simple video demonstrations of products—and that’s for a relatively uncomplicated product like shoes. For a more abstract service such as the discount deals website Groupon, on the other hand, translating a process into easy-to-digest animation can be an invaluable way of letting customers know what your product is in the first place. Note how in a matter of moments, Groupon uses Vimeo to clearly identify how it works, but more importantly, that it’s a way to save.

Obviously, such videos by nature lend themselves to a long form presentation—YouTube over Vine—and are geared toward disseminating information as much as commanding eyeball-time. Furthermore, using a company’s actual staff tends to bring across a level of authenticity that actors won’t provide (again, Zappos has done well with this angle). In this way, customers feel like they’re getting a recommendation from a real person rather than a blatant pitch.

Behind the Scenes

In cases in which you’re reaching out to potential customers who already follow you via social media, it’s a safer bet that said people already have an elevated interest in your brand. Leaning on the personality of people behind the company and telling the operation’s story through vivacious sound and image bytes takes full advantage of this interest. You make your audience feel as though they’re part of the brand experience, and can even do double-duty as a product demo, as Stila achieved with a series of Fashion Week Vines.

For similar reasons, if your company hosts promotional events, capturing their energy with Instagram or Vine clips are also alluring. The rapid cutting of these host sites are by definition dynamic and eye-catching, and their elliptical quality can leave viewers with a “wish I were there” feeling, a tactic successfully exploited by Virgin Mobile’s bumping DJ parties.

Eye-Candy Branding

If your number one goal is to garner attention from new potential customers, the flash and dazzle of Vine or Instagram is the way to go. Indeed, short-form video lends itself to getting people to stand up and take notice of a brand rather than providing detailed information.

Obviously, the visual assault tactic can manifest in an array of forms contingent on the image you want to convey, not to mention the advertising budget in question. On the one hand, Samsung’s basketball Vines are a standard-bearer for what can be done with imagination and a crack animation team, putting the image of cellphones front and center and synergizing with a popular (and visually explosive) sport—all in a resounding memorable way.

Obviously, not everyone has the means to go head-to-head with Samsung here, but you don’t need to. Consider the recent strategy used by Old Spice in a series of amusing clips. In a few cryptic seconds, the video maker achieves brand recognition in an intriguingly opaque way that extends the conversation. And not only does the amateurishly no-budget production value slash costs, but it also imbues a slap-dash charm.

Fan Videos

Affirmation from satisfied customers is worth its weight in gold, so posting video testimonials of your product’s excellence is a great way to establish trust. Here, the more organic the better, so linking existing clips made by a truly spirited consumer on his or her own webpage can function as a muscular Yelp! review.

Admittedly, that might be a tall order, so solicitation of user-generated clips may be necessary. For this, there’s nothing better than contest calls for clever Instagram or YouTube videos featuring your product.

As we have gathered, the budget and ambitions of marketing-driven videos can be drastically different and should be tailored to your capabilities and demands. On the one hand, studies have shown that as a rule, people respond more positively to videos crafted by a professional third party source. On the other, the above suggestions offer very cost-effective ways of getting your brand across; note that there are providers to help you maximize this task. In the end, however, clear vision, clever presentations, and an organically-cultivated connection with customers can outdo big-budget bonanzas.


Read more at https://goo.gl/BX436k

 

Categories
Internet Business

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