Local Search

Google’s Using Your Android Phone Audio To Tune It’s Hummingbird

The Sun has picked up on that Google is using the audio we all provide every day into Android phones, to tune and refine the Audio search algorithm


If you own an Android phone, it’s likely that you’ve used Google’s Assistant, which is similar to Apple’s Siri.

Google says it only turns on and begins recording when you utter the words “OK Google”.

But a Sun investigation has found that the virtual assistant is a little hard of hearing.

In some cases, just saying “OK” in conversation prompted it to switch on your phone and record around 20 seconds of audio.

It regularly switches on the microphone as you go about your day-to-day activities, none the wiser.

The Silicon Valley giant states on its terms and conditions that it keeps these recordings for “improving speech recognition against all Google products that use your voice”.

After the Sun Online presented examples of the voice recognition flaws to Google, a spokesman said: “We only process voice searches after the phone believes the hot word ‘OK Google’ is detected. Audio snippets are used by Google to improve the quality of speech recognition across Search.”

You may notice the prominence in your own daily searches of new suggested search terms like “Near Me”, “nearby” “in my neighborhood”.  You might have also noticed search results with titles in the links that are illustrative of a voice search being used.  Such as “the best in Austin”, “top consultant in Austin” and the like.  That is Google Hummingbird‘s work.

Google is well known for using it’s users to tease out data points, and studying user behavior.  One could say that we users are taking part in this experiment, as we search away and peer our attention on the goings on all over the planet.

The Sun article has a handy tutorial in removing your Audio functions from Google, so that you are not being recorded.  This issue of defacto automated surveillance is going to have to be answered to the Market’s satisfaction, as more and more voice search is used by the likes of Alexa, Siri, Cortana, and Google’s Assistant.

Local Search

Personalized Search and what that means to Local Search

A terrific breakdown of the impact of the Personalized Search was just posted at
Go here to read the whole thing.

“What’s personalized search?

Personalized search results are the results a user sees in a search engine that aren’t just based on the traditional ranking factors (such as the relevance of the web pages to the search term or their authority), but also on the information that the search engine has about the user at the given time, such as their location, search history, demographics, or interests. Although widely debated, the purpose of personalized search is to increase the relevance of the results for the particular user.

Both Google and Bing (and hence Yahoo, too) are personalizing their search results, but Google seems to be doing it for a larger share of searches. Back in 2011, a small experiment showed that over 50% of Google searches were being personalized; that number has likely only gone up since.”

A key problem we SEO professionals have to work around, is that these Personalized Searches can give our clients a misconception of what is truly going on with their site’s rankings in their targeted Local Searches. Location has become such a factor in these rankings, that if your client is not aware that his search may not be an apples to apples comparison of his Target Customer, Customer Avatar, etc.

The recommendation in the excellent article is to use their Rank Tracker tool. I cannot speak to that. I use an extension that allows me to determine my location, and can then do searches simulating that my location is an apples to apples comparison to my client’s most likely prospect.

What is that free extension? Tweet me at twitter and I’ll happily share it with you, it works like a charm.

Lead Generation Marketing

Google Adwords Training coming this August

Join me this month for Google’s always outstanding Adwords Academy on Air for a series of sessions highlighting the power and reach of YouTube as well as a deep dive into the new AdWords experience.
In the present Mobile Phone dominated world, it’s not hard to contact individuals but rather it’s harder than at any other time to really win their consideration. Go along with us to figure out how to use YouTube’s uncommon mix of watcher reach and thoughtfulness regarding win new clients. We’ll likewise separate tips for compelling video promotions and demonstrate to blend and-match diverse advertisement arrangements to make your imaginative work harder. At long last, we’ll clarify how YouTube utilizes signals from crosswise over Google Search, Maps, and the Google Display Network to enable you to focus on the correct clients in view of ongoing plan, not simply socioeconomics.
To end the month, we’ll dive deep into the new AdWords experience, designed to be easier to use and more focused on your business. We’ll be giving a live demo into the new interface as well as some tips and strategies around best practices and how to implement them.
When is it? August 3, 11 AM PT/ 2 PM ET
What we’ll cover… A Reintroduction to YouTube: Winning attention in a Mobile, ‘skippable’ world
Watch it here »
When is it? August 10 11 AM PT/ 2 PM ET
What we’ll cover… YouTube: How to make your video creative unskippable
Watch it here »
When is it? August 17, 11 AM PT/ 2 PM ET
What we’ll cover… YouTube: Audience targeting that leverages all of Google
Watch it here »
When is it? August 24, 11 AM PT/ 2 PM ET
What we’ll cover… The New Adwords Experience: Best practices and implementation
Watch it here »
When is it? August 31, 11 AM PT/ 2 PM ET
What we’ll cover… The New Adwords Experience: Best practices and implementation
Watch it here »
We hope to see you there. Reserve your spot now!