Are you eager to find a winning strategy to captivate your ideal audience on YouTube? Are you in search of a way to attract more high-quality leads? Did you know that Youtube videos can have a hidden, knock on effect with Local SEO? Look no further! In this article, we’ll unveil Rainmaker Reputation’s brilliant YouTube content strategy tailored specifically for local businesses. Get ready to boost your online presence and skyrocket your success!
How YouTube Works in 2023
Hold on tight because YouTube is not just another video marketing channel or social network—it’s the “second Google.” With over hundreds of millions of daily users, YouTube has evolved into an expansive reservoir of content, emphasizing quality and relevance above all else. Unlike other video-focused platforms, YouTube’s algorithm doesn’t chase attention or viral fame. Instead, it strives to serve each individual user with the most useful, top-notch content available. In essence, YouTube is more akin to a search engine or a personal FaceTime call than a conventional social network or television broadcast.
The astounding aspect of YouTube’s success lies in its ability to satisfy both marketers and consumers alike. Marketers need to appeal to consumers without causing boredom or annoyance while simultaneously driving sales. YouTube brilliantly manages to strike that delicate balance.
Now, let’s delve into how YouTube operates and how you can harness its power for your local business.
#1: YouTube: The Consumer’s Point of View
Prepare to be amazed because YouTube is popular with practically everyone who has an internet connection. (That’s a whopping 5 billion people, by the way!)
People flock to YouTube for a myriad of reasons, and luckily, the platform caters to all of them. Users turn to YouTube to:
Unwind and enjoy entertaining content.
Experience the power of music, audio, and video that resonates with them.
Learn about topics that pique their interest, conduct research, and gather information.
Escape the hustle and bustle of the outside world with a delightful distraction.
Just a quick glimpse at YouTube’s homepage reveals an array of content catering to relaxation, entertainment, knowledge acquisition, skill development, and emotional stimulation.
So, when you create content for YouTube, remember to ask yourself: Who is your content for, and what are these users doing on YouTube? What are they searching for? Once you’ve answered these questions, you can craft content that fulfills their needs and guides them toward achieving your YouTube video marketing objectives.
Here’s a simple trick: Create a fresh Google account devoid of any search history. Navigate to YouTube and search for keywords and phrases relevant to your target audience. Watch a couple of videos, and take note of the recommended content that YouTube suggests. By doing so, you’ll train the YouTube algorithm to mirror your ideal audience’s preferences, enabling you to create even more relevant, engaging, and compelling content.
#2: YouTube for Businesses: The Marketer’s Point of View
Prepare to witness the awe-inspiring potential of YouTube to convert viewers into loyal customers. When viewers see a real person on screen—authentic, unfiltered, and immediate—a profound connection is formed.
Furthermore, research has shown that the “distance to purchase” on YouTube is considerably shorter than on other content channels. In other words, it takes less time and content for viewers to decide that they want what you’re offering.
However, to reap these benefits, you must know how to navigate the platform effectively. People visit YouTube for their own reasons, and it’s crucial to align their goals with your own. So, take a moment to reflect on what you truly want to achieve. While many social marketers chase after viral content, pause for a second and ask yourself: Do you really want to go viral? And more importantly, how does it serve your business goals?
When you dig deeper, you’ll likely discover that your targets are more specific. Here are some examples:
You want to be the go-to channel for entertainment in your niche.
You want viewers to click a link and schedule a call with you.
You want viewers to subscribe to your channel, newsletter, or community to stay engaged with your content.
You want viewers to click through and make a purchase of your products, services, or courses.
The secret to an effective YouTube content strategy lies in integrating these goals with what your audience wants. By doing so, you’ll not only attract valuable viewers but also reward them with the content they crave while achieving your key metrics.
#3: How to Create a YouTube Content Library
Now, let’s dive into the nitty-gritty of your YouTube strategy. Your aim is to reach the right people with the right content to accomplish specific goals. So, how do you achieve that?
The answer lies in creating a robust content library on YouTube. In this library, every video is interconnected through links, recommendations, playlists, and a cohesive sequence of ideas. Even your oldest videos play a vital role in your marketing funnel, as newer content builds upon the foundation laid by the existing videos.
Keep in mind that YouTube content has a long shelf life. When you establish a library of valuable content, it becomes a consistent source of search traffic, leads, and customer referrals that will continue to deliver results for years to come.
Your YouTube channel will transform into a self-perpetuating, ever-growing, and evergreen marketing funnel that constantly attracts new viewers and guides them through the buyer’s journey.
While live content and trending topics certainly have their place on YouTube, they are more suitable for specific types of channels like news outlets. Audiences respond differently to time-bound content, and although it may initially generate high views, it quickly fades away from search rankings and recommendations. To maximize your time and effort, focus on building a slow-burn, evergreen content library.
Now, you may be wondering what types of videos should populate your YouTube content library. We’ve already covered how to understand your audience through the algorithm. The next step is to merge those insights with your own goals for your audience.
Consider what actions you want people to take and link those conversions to specific topics. For instance, if your aim is to drive purchases, focus on creating videos showcasing product features and providing instructional guides. If your goal is to entertain viewers, delve into “softer” topics that share the origin story behind your brand.
Once you’ve identified key topics, it’s time to reverse-engineer your marketing funnel. Create videos catering to users who are completely new to your brand, those who are seeking to learn more, and those who are already experts on the verge of making a purchase.
At each stage of the buyer’s journey, ask yourself:
What questions do people have?
What piques their interest?
What information do they need to move further down the funnel?
To effectively guide viewers through your marketing funnel, leverage playlists. This allows you to offer content tailored to different stages of the buyer’s journey, from beginners to those ready to level up their business.
Remember, your goal is to build a cohesive content library where every video is interconnected. Whenever someone watches one of your videos, you can recommend another clip to watch next, gradually guiding them through the marketing funnel until they convert.
Rainmaker Reputation’s YouTube content strategy for local businesses is a powerful tool Rainmaker Reputation’s YouTube Content Strategy for Local Businesses offers a powerful and effective approach to engage your target audience, drive quality leads, and build a strong online presence for your brand. By understanding the inner workings of YouTube and aligning your goals with the needs and desires of your audience, you can create a content strategy that resonates and delivers results.
YouTube, often referred to as the “second Google,” provides a unique platform for businesses to showcase their expertise, entertain, educate, and ultimately convert viewers into customers. Its emphasis on quality and relevance sets it apart from other social networks and positions it as a valuable search engine-like tool.
To leverage YouTube’s potential, it is important to view the platform from both the consumer’s and the marketer’s point of view. By understanding what users are looking for and tailoring your content to fulfill their needs, you can capture their attention, engage them, and guide them towards your desired actions. Additionally, recognizing that the distance to purchase is shorter on YouTube compared to other channels, you can take advantage of this by creating authentic and compelling videos that establish a connection with your audience and prompt them to take action.
Creating a YouTube content library is a fundamental aspect of Rainmaker Reputation’s strategy. This library acts as a comprehensive resource that encompasses various topics, stages of the buyer’s journey, and interlinked videos. By curating a diverse range of content that is valuable, informative, and entertaining, you can cater to different viewer preferences and guide them through the marketing funnel, from initial awareness to conversion.
Remember, an effective YouTube content strategy is not just about going viral but about achieving specific business goals. It is about building a long-term relationship with your audience, establishing your brand as a trusted authority, and providing valuable content that keeps viewers coming back for more.
With Rainmaker Reputation’s YouTube Content Strategy for Local Businesses, you have the tools and insights to make a significant impact in your industry. Embrace the power of YouTube, harness its potential, and watch as your brand’s reputation and visibility soar.
So, what are you waiting for? Start implementing Rainmaker Reputation’s YouTube Content Strategy for Local Businesses today and unlock the true potential of this remarkable platform!