Lead Generation Marketing

Google Adwords Improves Transparency Regarding Quality Score

Quality Score has always been  a critical factor in any Google Adwords ad performance.  I can remember when Landing page innovation took a new turn in order to comply with Google’s new standards (Adding About and Contact pages, adding physical address, etc).

Google Adwords users have never had much of an explicit tab or column in Adwords to tell you what your score is, so… much like any technical market, 3rd party software companies have tried to bridge that gap.  Google has now added a way to view Quality Score components in AdWords directly, especially at scale.

Quality Score: Definition

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

  • You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column.
  • The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores.
  • Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank.