Google Hummingbird is a search algorithm used by Google. Google started using Hummingbird about August 30, 2013, and announced the change on September 26 on the eve of the company’s 15th anniversary. Gianluca Fiorelli said Hummingbird is about synonyms but also about context.
Google always had synonyms, he writes, but with Hummingbird it is also able to judge context—thereby judging the intent of a person carrying out a search, to determine what they are trying to find out. This concept is called semantic search. Danny Sullivan said of Hummingbird, “Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query—the whole sentence or conversation or meaning—is taken into account.” Michelle Hill said Hummingbird is about “understanding intent”. Steve Masters wrote, “The Hummingbird approach should be inspirational to anyone managing and planning content—if you aren’t already thinking like Hummingbird, you should be. In a nutshell, think about why people are looking for something rather than what they are looking for. A content strategy should be designed to answer their needs, not just provide them with facts.
More than ever, top ranking results are ones that provide natural content that reads conversationally. That is Hummingbird’s work.
What that means for you is there is a technical advantage one can press here. There are now new keyword searches, the kinds that Hummingbird now place in front of your prospects who are saying into their phones, things like “Best Plumber Near Me”. In my case, one such keyword phrase would be “Best consultant near me”. If your SEO consultant has not approached you with this opportunity, or notified you that they are working on this technical advantage for your business growth, contact us now for an Audit of your website’s current state. In this Audit, you will see where you stand, and see the technical advantages that even now could be overlooked.