Local results page generates organic results, it is important for local businesses to share pictures of themselves and their business locations. If your business isn’t in Google’s local map package, you need to work on your organic results. Add as many images as possible to your local Google Maps page such as Google Maps, Google GmbH maps or Google Street View.
From Google’s perspective, it is estimated that the majority of local businesses miss out on opportunities due to a lack of keywords that can boost their performance. Understanding the most important local SEO ranking factors will greatly influence your search engine ranking and connect your business with potential customers. One of the most important steps to be at the top of Google’s ranking for local organic results is to make sure that your Google Business listing is filled with the right keywords to be well optimized for search engine rankings. Your Google business listings are still a great source of information about your local business and its location.
Google’s ultimate goal is to provide search results that make searches based on the keywords they use more likely and increase user satisfaction every time they try to find information. After Yelp accused Google of manipulating its search results to favor its own content over the latter, the search giant updated its local search algorithm to address the problem.
According to Search Engine Land, the local search algorithm update aims to provide search results that are more closely linked to traditional web search ranking signals. This means that the search results highlight the locations of searchers more than other search engines such as Google. Like a fire spreading through a forest, there are many questions about how the update will affect local businesses.
You probably already know that Google’s search results are highly personalized, based on your geographic location. If you are in Tucson and looking for fish tacos, you can enter the same query and get a different result than if you were in Tampa. You don’t log into Google, but you get different results depending on where you are in the world, your country, state, or even your city.
If you can figure that out, then you know how local SEO dominates, and many of the same SEO tools and tactics are used for that. These include things like adding businesses to local listings, Google’s search engine optimization tools, or even Google Maps.
According to a February 2019 study by Google, 83% of US shoppers use online searches before entering a brick-and-mortar store that appears on the results page.
From 2016 to 2019, searches containing these terms increased exponentially, and ads for certain searches began to appear, reducing the number of organic listings to just 2%.
This means that companies that optimize for Google’s local search have a good chance of being at the top of the search results page almost every time. Local 3 packs appear on the Google search page when you perform local searches, and 46% of all searches in Google are of this nature.
Consumers who conduct local searches on their smartphones visit stores every day, and 18% of these searches lead to a purchase on that day.
Local search is everywhere on the map from Google’s point of view, but the only company that is physically present in a real place is Google Maps. One of the possibilities that helps many people understand Local Search is that virtually every place that you think is listed in the printed phonebook of the Yellow Pages is now found online in Local Search. The local lists of Google, Bing and Yahoo, which rank above the queue, will take you to the city (s) you are actually in.
One of the best ways for businesses to reach potential customers is to use the same local search strategy that people use to find businesses in their area. Companies that chase customers and let customers come to them from their location (also known as a company’s service area) have now gained parity with local search results.
Look for these types of businesses (e.g. restaurants) that perform better than any other business in their area. First enter your company profile on a website such as Google Business and enter your name, address, telephone number, email address and other information. You will find that the top results include a map that appears somewhere on the page.
Since January 2008, all major search engines, including Google, have been displaying a separate geo – targeted search traffic for locally targeted keywords – interface in their search results. This is a great tool for companies that need to geographically search for their local business results. The easiest way to get on this list is to use Google’s local search engine results, as well as Google Business and Google Maps.
See How Local Search Marketing Can Improve Your Bottom Line