Source: https://drive.google.com/file/d/0B2TXQ9U3oFDJWU4tS3JwVTlXUUk/view?usp=sharing

Insights on the AdWords Auction

Hal Varian, Google's chief economist, explains how the AdWords auction works.

See more here: https://www.youtube.com/watch?v=5ZnWq0XMClc


Source: https://drive.google.com/open?id=0B2TXQ9U3oFDJWU4tS3JwVTlXUUk
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