MarTech And The Local Business
As a business owner, it’s important to stay up-to-date on the latest marketing technology (MarTech) and how it can benefit your business. In this post, I want to talk about the benefits of improving your MarTech stack, specifically for local businesses.
First, let’s define MarTech. Simply put, it refers to the various tools and software that businesses use to improve their marketing efforts. This can include everything from email marketing platforms and social media management tools to analytics software and CRM systems.
So, what are the benefits of improving your MarTech stack as a local business? One of the biggest benefits is the ability to better target and personalize your marketing efforts. With the right MarTech tools, you can segment your audience and tailor your messaging and marketing campaigns to specific segments. This can lead to higher conversion rates and more customer loyalty.
Another benefit of improving your MarTech stack is the ability to better track and measure the effectiveness of your marketing efforts. With the right analytics tools, you can get a better understanding of what’s working and what’s not, and adjust your strategy accordingly. This can help you save time and money by focusing on the marketing channels and tactics that are delivering the best results.
Another benefit of MarTech is the ability to automate certain marketing tasks, freeing up time and resources for more high-level strategy and creative work. This can be especially beneficial for small businesses that may not have the same resources as larger companies.
In addition, MarTech can help local businesses better connect with and engage with their customers. With tools like social media management and review management, you can more easily respond to customer inquiries and feedback, which can lead to improved customer satisfaction and loyalty.
So, how can you start improving your MarTech stack as a local business? The first step is to assess your current marketing technology and see what’s working and what’s not. This can help you identify any gaps in your stack and areas where you can improve.
Next, do your research and consider the various MarTech options that are available. There are many tools and platforms out there, so it’s important to choose the ones that are the best fit for your business and your marketing goals.
Finally, don’t be afraid to test out new MarTech tools and see how they work for your business. The beauty of MarTech is that it’s constantly evolving, so there are always new tools and platforms to try out. Just make sure to track your results and see what’s working and what’s not. We offer Marketing Technology consulting and implementation for local brands here at Rainmaker Reputation AI CRM.
The benefits of call tracking inbound calls and how it can benefit your business.
First, let’s define call tracking. Simply put, it’s the process of using a unique phone number or tracking code to identify the source of inbound calls to your business. This can include calls from your website, calls from online directories or listings, and calls from ads or other marketing efforts.
So, what are the benefits of call tracking inbound calls for a local business? One of the biggest benefits is the ability to track the ROI of your marketing efforts. With call tracking, you can see which marketing channels and tactics are driving the most calls and revenue for your business. This can help you understand what’s working and what’s not, and adjust your strategy accordingly.
Another benefit of call tracking is the ability to better understand your customers and their needs. By tracking the calls that come in to your business, you can get a better understanding of what your customers are looking for and how they found your business. This can help you tailor your marketing efforts and better meet the needs of your customers.
In addition, call tracking can help you identify opportunities for improvement in your customer service. By tracking calls and analyzing the call data, you can identify patterns and trends that may indicate areas for improvement in your customer service. This can help you better serve your customers and build their loyalty to your business.
So, how can you start using call tracking for your local business? The first step is to choose a call tracking platform that meets the needs of your business. There are many options available, so it’s important to do your research and choose a platform that fits your budget and provides the features you need. We offer a platform that can handle all your call tracking and call attribution needs. It’s just one of the many benefits offered in the entire suite.
By the way… did you know Google Business Profiles, offered by Google, now allow for Call Tracking from any local business’s Google Business Profile. It’s THAT important. We can help you with this important new feature if you have not enabled it yet. Reach out to us via our Webchat.
Next, set up your call tracking system and start tracking your calls. This will typically involve creating unique phone numbers or tracking codes for different marketing channels or campaigns. Make sure to track as much data as possible, including the source of the call, the duration of the call, and any notes about the call.
Finally, analyze the data you collect and use it to inform your marketing strategy. Look for patterns and trends that can help you better understand your customers and optimize your marketing efforts.
In conclusion, call tracking inbound calls can be a valuable tool for local businesses looking to track the effectiveness of their marketing efforts and better understand their customers. By choosing the right call tracking platform, setting up your system, and analyzing the data you collect, you can drive better results for your business and build customer loyalty. So, it is a great tool to have in your marketing stack.
In conclusion,
improving your MarTech stack as a local business can have a number of benefits, including better targeting and personalization, improved tracking and measurement, automation of certain marketing tasks, and better engagement with customers. By assessing your current stack, doing your research, and being willing to test out new tools, you can take your marketing efforts to the next level and drive better results for your business.
Meta Ad Budget Flex: The 20% Rule — Rainmaker Reputation
Meta Ad Budget Flex: Stop Feeding the Losers
Here's the unvarnished truth: most local-business Meta ad budget spending is a charity fund. You run three or four ad sets, one is a star, two are corpses, and your budget feeds them all equally — because you set it and forgot it, or an agency bills by the hour to babysit numbers you could read yourself. That era just ended: we've added Meta campaign budget optimization to our Ad Manager.
The old choice was binary: lock budgets tight and watch winners starve, or hand Meta the whole campaign and watch it spend like a drunken sailor. Now there's a third option — control plus flexibility, inside the CRM that runs your follow-up.
What changed in Meta ad budgets?
You now control spend at two levels — one central campaign budget or individual ad set budgets — and can grant Meta a 20% flex allowance to move money to the winners. The menu:
1. Campaign-level budget. One central budget; Meta distributes it across ad sets automatically. Set it, go run your business.
2. Ad set budgets. Per-ad-set control — daily and lifetime budgets per ad set. Your baseline, your rules.
3. Dynamic budget sharing (the 20% rule). The new weapon. With ad set budgets on, toggle "Share up to 20% of your budget with other ad sets" — Meta moves up to 20% of an ad set's budget to the higher performers, driven by real-time performance.
Twenty percent is a flex allowance, not a takeover — the baseline stays intact. You're giving the algorithm a leash, not the keys.
How does the 20% budget shift actually work?
With sharing on, Meta continuously evaluates which ad sets are converting and shifts up to a fifth of any ad set's budget toward the proven performers. Ads printing leads get fed; ads eating money on impressions get throttled — automatically, daily, no dashboard required.
The enemy is the Monday-morning budget ritual: logging in, squinting at cost-per-lead, nudging $10 from ad set A to B for an hour, calling it optimization. That's babysitting. The 20% rule does the job in milliseconds, all week, while you're quoting jobs.
Who is this built for — and who should sit this out?
Best for: local businesses running their own Meta ads with two or more ad sets; consultants who want documented budget discipline on client campaigns; anyone tired of paying an agency hourly to move numbers. If your campaigns generate lead generation for a living, this belongs in your stack.
NOT for: brand-new ad accounts with no conversion data — a 20% shift on noise is noise; single-ad-set campaigns; chronic tinkerers who override every setting within 48 hours, then blame the machine. The flex needs a week of data and a steady hand.
The honest trade-off: a slice of control for speed and consistency. Meta reacts in seconds where humans react in days — use the flex for allocation, keep strategy for yourself.
How do I set it up Monday morning?
Five steps, inside our marketing technology — no extra login:
1. Open Ad Manager; create or edit a Meta campaign.
2. Find the Budget section and choose Campaign budget or Ad set budget.
3. Running ad set budgets? Toggle on "Share up to 20% of your budget with other ad sets."
4. Set your Daily or Lifetime budget amounts and pick your bid strategy.
5. Review the full configuration — publish.
Then walk away and check back in a week, not an hour. Your job: make sure the offer and landing page deserve the spend. Questions? Our frequently asked questions cover the basics.
Your ad budget is not a charity fund for your worst ad set. The 20% rule makes it official policy — winners eat, losers starve. That's not a hack. That's just business.
Dedicated to growing your income. Now — are your ad sets earning their keep, or are you still funding the charity? Decide by Monday.
P.S. Yes, that was a product announcement. It's live inside your CRM — use it before your competitors' agencies figure out it exists.
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Rainmaker Reputation AI CRM is a CRM & AI Automation suite that helps Local Brands, Business Coaches & Content Creators solve the problem of how to properly connect with prospects & customers in order to build profitable momentum & growth through getting their businesses more reviews, better reputations in their markets, & automated simplified CRM processes.