Mobile Is Becoming Dominant
Mobile Converts
Not Being Mobile Hurts Your Image
That Presents You With A Great Opportunity
vs Your Competition
“Why Does Your Customers Mobile Behavior Matters To You?
Mobile Ubiquity (Everyone Is Absorbed By Their Mobile Phone!)
More than half the U.S. population (57%)
owns a smartphone
Americans are spending an average of
2 hours per day
on their mobile devices
(That is 8-13% of their day!)
To Get Your Customer’s Attention, Your Website Must Be Mobile!
2) Multi-Screening (Mobile Behavior Leads Other Media Consumption)
- 40% of smartphones users watch TV while browsing on their smartphones on a daily basis
- Even TV commercials are more effective when combined with a mobile presence
- 77% of mobile searches take place where another device with a larger screen is available (home or work)
- 90% of consumers begin a task on one device and then complete it on another
“Mobile Is No Longer Winning, It Has Already Won”
–Eric Schmidt, Google Executive Chairman,
Bloomberg December 30th 2013
“Your Customers Take Action On Their Mobile Devices ”
3) Mobile Converts (Every Customer Usually Starts With A Mobile Search)”
We As Mobile Phone Users Are Conditioned To Use Our Phones For Product And Service Searches, Shopping Searches, And ‘Tap And Buy’ Behavior.
Multiple Types of Actions That Convert Searchers To Buyers:
- Phone Calls
- Driving Directions
- Online Appointments
- Email Signups
Mobile Reaches Prospects Who Are Further Along In The Buying Cycle
- Consideration
- Research
- Intent
How Do You Use This Tendency Towards Action To Grow Your Business?
4) Mobile Leads To Action (More Calls, Leads, And Growth)”[
“People are increasingly using their phones to research and buy products in stores. More than half (52%) of shoppers plan to use a smartphone for holiday shopping this year before they visit a store, and a whopping 82% of smartphone users will consult their phone will in a store. People are searching 37% more inside department stores than they were last year.”
5) Social Media Is Predominantly A Mobile Activity”
- 77% of mobile researches trigger additional actions
- Nearly 80% of local searches on a mobile phone end in a conversion. SOURCE: neustar.biz
- 85% of mobile search-triggers actions occurs within 5 hours of the initial search
- 40% of consumers say they have turned to a competitor’s site after a bad mobile experience
- 57% of users say they will not recommend a business with a poorly designed mobile site
- 57% of Facebook use is MOBILE
- 78% of Twitter use is MOBILE
- 79% of people do research online before visiting a store
- 20% of desktop queries have local intent
- 50% of mobile queries have local intent
- 15% of all local businesses are not even listed online
- 53% of business listings online have an incorrect or missing address or phone
- 80% of people have changed a purchase decision due to a bad review online
“From an SEO perspective websites without easy-to-use mobile versions may fall in search rankings, making it more difficult for your customers to find you”
-Google, themobileplaybook.com
- 2 out of 3 searches for local information are done from a mobile device
- Not being mobile friendly means that traditional advertising marketing from TV, radio and print, to SEO, PPC and social media and even networking and referrals will be less effective
The case is quite clear…
Not being Mobile is essentially handing your Qualified Prospects over to your Competitors who have taken the smart simple step to take control over their business’ first impression!
They optimized their website for where our collective attention is…
Mobile.
