The end goal is to increase your business revenue through your website, which means…
You need to have a website that converts.
In order to have a website that converts, you’ll need traffic you can convert.
To generate traffic that converts, you need for people to be able to find your website.
In order for people to find your website, you need to be where they are when:
They’re looking for you, or
They’re having a problem, searching for a solution, and your product/service solves their problem.